Superbalist UX Audit| The journey to finding a pair of All Stars.
Introduction:
Since the lockdown in 2020, I started to really embrace online shopping. My team spoke highly of the Superbalist app and the variety their catalog has. Since then I have bought furniture, shoes, and clothes from them and do not see that changing anytime soon. Although I have enjoyed the user-friendly, functionally sound, and aesthetically pleasing app — I have found myself frustrated with some processes/functionality on the app. So in the true nature of a UX designer, I decided to do a UX audit of the process of searching for a product on the application to see what I can uncover from it.
Use Case:
I decided to evaluate the process of searching for an item/product. In my case searching by All Star to explore the process. My goal was to evaluate what the process is, how quickly I can find the type of All-Star I was looking for, and what functionality exists on the application to aid my search.
The Approach:
The UX Audit is divided into two phases. The first is the documentation of my journey on the app, using screenshots to show the process I went through. The second part is the analysis of the process, evaluating each step I went through by using Customer Goals, Customer Actions, Customer Expectation, Customer Experience, Evaluation, and lastly Considerations as a framework for the analysis.
Customer Journey:
Analysis:
Final remarks:
The overall experience of the search process is straightforward. I eventually found what I was looking for, with a few hiccups on the way. A few recommendations I would make to the Superbalist team:
- Have the product page be the first primary Call To Action (CTA), instead of the articles page.
- There is inconsistency in the way products are labeled, which affects the ability to search for products.
- Do not display product types that are not relevant to the searched item.
- Streamline the filtering process (where possible).
