Data dashboards to enable business owners’ & product teams’ immediate insights.
It’s no secret that the pandemic, coupled with lockdown has played a big role in the adoption of online shopping. Stuck in our homes, not able to go to stores, we turned to our phones/laptops to purchase the things we needed. Businesses that enabled us, their customers, to conveniently shop online benefited greatly — and this does not look like it will be changing anytime soon.
The adoption of online shopping has introduced another benefit for business owners: Data! Customers’ intentions, motivations, interests are now 0’s and 1’s, making it that much more important to be able to study data collected by your website. By studying data, business owners gain insights such as:
- Where your customers are coming from
- What products they are viewing most, which products are sold the most
- Which marketing initiatives are successful
- How to optimize your online stores to promote more sales.
Studying data has to become part of any business’s growth strategy if it is to survive, innovate, and continuously provide value to its customers.
At Build Smart Dashboards we’re always looking for ways to enable business owners & product teams with tools to study, visualize, draw insights, and manage their data more efficiently. This led us to creating 4 standalone dashboard templates, each template displaying a different dashboard that organizes the data charts in a way to bring you more meaning/insights as you study it. Each template can easily be integrated with Google Analytics, immediately displaying data from your website in a visually user-friendly way. The templates are split by use, each showing different sets of charts. The 4 dashboards focus:
- Acquisition and Behaviour
- eCommerce (Product, Sales & Revenue)
- GA overall
- User Experience
Acquisition and Behaviour Dashboard:
This dashboard template brings together your Google Analytics variables to create a full picture of what is happening before your users get to your website and what is bringing them there. The data has been segmented to also show details around the acquisition of purchasers in particular. To have immediate access to this template, click on this link
eCommerce (Product, Sales & Revenue) Dashboard:
This dashboard template brings together your Google Analytics variables to create a full picture of what is happening on your website, or online store, regarding purchases. To have immediate access to this template, click on this link
GA Overview Dashboard:
This dashboard template brings together your Google Analytics variables to create a full picture of what is happening on your website, regarding web traffic and goal conversions. To have immediate access to this template, click on this link
User Experience Dashboard:
This dashboard template brings together your Google Analytics variables to create a full picture of what the user journey is like on your website based on the user, their tech, and their behaviour. This might be affecting your conversions and by keeping an eye on your user experience, you will be able to increase your sales or sign-ups with a smoother journey. To have immediate access to this template, click on this link
Last thoughts:
No online business nor product team should be struggling to make sense of their data. With these templates, we hope to empower all businesses and product teams alike to better study, visualise, draw insights and manage their data. We’re constantly thinking about adding charts that will be helpful. So, drop us comments on what charts would be interesting for you to see, and we will gladly add those as we iterate on our existing offerings.
